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The creative use of insider ethnography as a means for orga.. 

, In: The Routledge companion to anthropology and business / edited by Raza Mir and Anne-Laure Fayard
the "Essence of Tesco" project 
Brannen, Mary Yoko ; Mughan, Terry ; Moore, Fiona. (2021)  - p. 132-154
Exemplar:  Zentrale:E02 a bwl 092.8/551