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1 Ergebnisse
1
The impact of advertising on market share
, In:
Journal of advertising research / Advertising Research Foundation
controlling for clutter, familiarity, and goodwill decay
De Canha, Nicholas
;
Tamaddoni, Ali
;
Ewing, Michael
. (2020) 1 - p. 87-103
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The impact of advertising on market share</Title> : <SubTitle>controlling for clutter, familiarity, and goodwill decay</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B173526587&Exemplar=1&LAN=DE A1 De Canha, Nicholas A1 Tamaddoni, Ali A1 Ewing, Michael YR 2020 JF Journal of advertising research / Advertising Research Foundation VO 60 IS 1 SP 87 OP 103 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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