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1 Ergebnisse
1
Does depicting gay couples in ads influence behavioral inte..
, In:
Journal of advertising research / Advertising Research Foundation
how appeal for ads with gay models can drive intentions to ...
Bond, Bradley J.
;
Farrell, Justine Rapp
. (2020) 2 - p. 208-221
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Does depicting gay couples in ads influence behavioral intentions?</Title> : <SubTitle>how appeal for ads with gay models can drive intentions to purchase and recommend</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B173526695&Exemplar=1&LAN=DE A1 Bond, Bradley J. A1 Farrell, Justine Rapp YR 2020 JF Journal of advertising research / Advertising Research Foundation VO 60 IS 2 SP 208 OP 221 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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