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1 Ergebnisse
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How do generational differences drive response to social-is..
, In:
Journal of advertising research / Advertising Research Foundation
the effect of value orientations across generations in the ...
Lee, Yoon-Joo
;
Haley, Eric John
. (2020) 3 - p. 271-289
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How do generational differences drive response to social-issue ads?</Title> : <SubTitle>the effect of value orientations across generations in the U.S.</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B173660949&Exemplar=1&LAN=DE A1 Lee, Yoon-Joo A1 Haley, Eric John YR 2020 JF Journal of advertising research / Advertising Research Foundation VO 60 IS 3 SP 271 OP 289 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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