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1 Ergebnisse
1
Technology acceptance, social marketing and the design of a..:
, In:
Broadening cultural horizons in social marketing / Rachel Hay, Lynne Eagle, Abhishek Bhati, editors
Chawla, Shailey
;
Erhardt, Rene
;
Sabharwal, Jagdeep Kaur
.. (2021) - p. 239-261
Exemplar:
BB WiWi
: 11a bwl 419 s/207
RT Journal Article T1 <Title>Technology acceptance, social marketing and the design of a mobile health app to support active ageing amongst senior citizens in the Asia-Pacific region</Title> UL https://suche.suub.uni-bremen.de/peid=B174151980&Exemplar=1&LAN=DE A1 Chawla, Shailey A1 Erhardt, Rene A1 Sabharwal, Jagdeep Kaur A1 McCarthy, Breda YR 2021 JF Broadening cultural horizons in social marketing / Rachel Hay, Lynne Eagle, Abhishek Bhati, editors SP 239 OP 261 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=3780512122* CN BB WiWi: 11a bwl 419 s/207 SF ELIB - SuUB Bremen
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