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1 Ergebnisse
1
Effectiveness and efficiency of TV's brand-building power
, In:
Journal of advertising research / Advertising Research Foundation
a historical review : why the persuasion rating point (PRP)...
Findley, Frank
;
Crang, Douglas
;
Johnson, Kelly
.. (2020) 4 - p. 361-369
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Effectiveness and efficiency of TV's brand-building power</Title> : <SubTitle>a historical review : why the persuasion rating point (PRP) is a more accurate metric than the GRP</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B175353598&Exemplar=1&LAN=DE A1 Findley, Frank A1 Crang, Douglas A1 Johnson, Kelly A1 Stewart, David W. YR 2020 JF Journal of advertising research / Advertising Research Foundation VO 60 IS 4 SP 361 OP 369 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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