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1 Ergebnisse
1
Customer lifetime value
, In:
The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer
what, how, and why
Kumar, V.
;
Rajan, Bharath
. (2021) - p. 422-448
Exemplar:
Zentrale:E02
a bwl 419/899;
TB Nautik
19/3 Sch 1 (2020)
RT Journal Article T1 <Title>Customer lifetime value</Title> : <SubTitle>what, how, and why</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B175488681&Exemplar=1&LAN=DE A1 Kumar, V. A1 Rajan, Bharath YR 2021 JF The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer SP 422 OP 448 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=3619777721* CN E02: a bwl 419/899 CN TB Wirtschaft: 19/3 Sch 1 (2020) SF ELIB - SuUB Bremen
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