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1 Ergebnisse
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The impact of source effects on the evaluation of music for..
, In:
Journal of advertising research / Advertising Research Foundation
are there differences in how advertising professionals and ...
Anglada-Tort, Manuel
;
Keller, Steve
;
Steffens, Jochen
.. (2021) 1 - p. 95-109
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The impact of source effects on the evaluation of music for advertising</Title> : <SubTitle>are there differences in how advertising professionals and consumers judge music?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B176030302&Exemplar=1&LAN=DE A1 Anglada-Tort, Manuel A1 Keller, Steve A1 Steffens, Jochen A1 Müllensiefen, Daniel Th. YR 2021 JF Journal of advertising research / Advertising Research Foundation VO 61 IS 1 SP 95 OP 109 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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