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Return on investment in social media marketing 

, In: Digital and social media marketing / Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi (editors)
literature review and suggestions for future research 
Lal, Banita ; Ismagilova, Elvira ; Kwayu, Shirumisha.. (2020)  - p. 3-17
Exemplar:  BB WiWi: 11a bwl 419 s/886