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Developing a research instrument o study the impact of cons..:

, In: Digital and social media marketing / Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi (editors)
Sharma, Radhika ; Alavi, Shirin ; Ahuja, Vandana. (2020)  - p. 67-81
Exemplar:  BB WiWi: 11a bwl 419 s/886