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Psychological analytics based technology adoption model for..:

, In: Digital and social media marketing / Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi (editors)
Ray, Arghya ; Dasgupta, Shilpee A. ; Bala, Pradip Kumar. (2020)  - p. 163-174
Exemplar:  BB WiWi: 11a bwl 419 s/886