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1 Ergebnisse
1
Are brands wasting money on sport sponsorships?
, In:
Journal of advertising research / Advertising Research Foundation
a new look at brand personality, brand equity, and official...
Wakefield, Lane
;
Wakefield, Kirk
;
Rivers, Anne
.. (2021) 2 - p. 192-211
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Are brands wasting money on sport sponsorships?</Title> : <SubTitle>a new look at brand personality, brand equity, and official sponsorship effects</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B177434794&Exemplar=1&LAN=DE A1 Wakefield, Lane A1 Wakefield, Kirk A1 Rivers, Anne A1 Keller, Kevin Lane YR 2021 JF Journal of advertising research / Advertising Research Foundation VO 61 IS 2 SP 192 OP 211 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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