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1 Ergebnisse
1
Consumers' response to format characteristics in native adv..
, In:
Journal of advertising research / Advertising Research Foundation
the interaction between format similarity and format novelt
Hwang, Yoori
;
Jeong, Se-Hoon
. (2021) 2 - p. 212-224
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Consumers' response to format characteristics in native advertising</Title> : <SubTitle>the interaction between format similarity and format novelty</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B177434854&Exemplar=1&LAN=DE A1 Hwang, Yoori A1 Jeong, Se-Hoon YR 2021 JF Journal of advertising research / Advertising Research Foundation VO 61 IS 2 SP 212 OP 224 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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