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1 Ergebnisse
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The importance of engagement in brand heritage advertising
, In:
Journal of advertising research / Advertising Research Foundation
how feeling close to a brand can increase willingness to pa...
Scarpi, Daniele
. (2021) 3 - p. 334-345
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The importance of engagement in brand heritage advertising</Title> : <SubTitle>how feeling close to a brand can increase willingness to pay more</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B177630714&Exemplar=1&LAN=DE A1 Scarpi, Daniele YR 2021 JF Journal of advertising research / Advertising Research Foundation VO 61 IS 3 SP 334 OP 345 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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