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1 Ergebnisse
1
The effect of guerrilla marketing on company share prices
, In:
Journal of advertising research / Advertising Research Foundation
an event study analysis
Davis, Svetlana
;
Davis, Frederick
. (2021) 3 - p. 346-361
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The effect of guerrilla marketing on company share prices</Title> : <SubTitle>an event study analysis</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B177630752&Exemplar=1&LAN=DE A1 Davis, Svetlana A1 Davis, Frederick YR 2021 JF Journal of advertising research / Advertising Research Foundation VO 61 IS 3 SP 346 OP 361 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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