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1 Ergebnisse
1
How moment-to-moment EEG measures enhance ad effectiveness ..
, In:
Journal of advertising research / Advertising Research Foundation
peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
.. (2021) 4 - p. 365-381
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How moment-to-moment EEG measures enhance ad effectiveness evaluation</Title> : <SubTitle>peak emotions during branding moments as key indicators</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B178910721&Exemplar=1&LAN=DE A1 Kolar, Tomaž A1 Batagelj, Zenel A1 Omeragić, Ismir A1 Husić-Mehmedović, Melika YR 2021 JF Journal of advertising research / Advertising Research Foundation VO 61 IS 4 SP 365 OP 381 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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