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1 Ergebnisse
1
Effects of animation and rotoscoping in direct-to-consumer ..
, In:
Journal of advertising research / Advertising Research Foundation
how animation vs. rotoscoping vs. live action drive percept...
O'Donoghue, Amie C.
;
Betts, Kevin R.
;
Parvanta, Sarah
;
Johnson, Mihaela
... (2021) 4 - p. 397-413
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Effects of animation and rotoscoping in direct-to-consumer Rx TV advertising</Title> : <SubTitle>how animation vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B178910755&Exemplar=1&LAN=DE A1 O'Donoghue, Amie C. A1 Betts, Kevin R. A1 Parvanta, Sarah A1 Johnson, Mihaela A1 Kelly, Bridget A1 Mack, Nicole YR 2021 JF Journal of advertising research / Advertising Research Foundation VO 61 IS 4 SP 397 OP 413 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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