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1 Ergebnisse
1
How to use a spokesperson's smile effectively
, In:
Journal of advertising research / Advertising Research Foundation
smile intensity, consumer self-construal, and brand relatio...
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
.. (2021) 4 - p. 436-455
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How to use a spokesperson's smile effectively</Title> : <SubTitle>smile intensity, consumer self-construal, and brand relationship determine and effectiveness</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B178910772&Exemplar=1&LAN=DE A1 Chang, Chun-Tuan A1 Lee, Hsiao-Ching A1 Lee, Yu-Kang A1 Chang, Hui-Wen YR 2021 JF Journal of advertising research / Advertising Research Foundation VO 61 IS 4 SP 436 OP 455 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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