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1 Ergebnisse
1
Consumer recall and recognition of co-appearing brands in T..
, In:
Journal of advertising research / Advertising Research Foundation
the moderating roles of product congruity and brand familia...
Chan, Fong Yee
. (2022) 1 - p. 18-34
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Consumer recall and recognition of co-appearing brands in TV media</Title> : <SubTitle>the moderating roles of product congruity and brand familiarity</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B180061501&Exemplar=1&LAN=DE A1 Chan, Fong Yee YR 2022 JF Journal of advertising research / Advertising Research Foundation VO 62 IS 1 SP 18 OP 34 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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