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1 Ergebnisse
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What drives consumers to engage with influencers?
, In:
Journal of advertising research / Advertising Research Foundation
segmenting consumer response to influencers : insights for ...
Farrell, Justine Rapp
;
Sands, Sean
;
Campbell, Colin L.
. (2022) 1 - p. 35-48
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>What drives consumers to engage with influencers?</Title> : <SubTitle>segmenting consumer response to influencers : insights for managing social-media relationships</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B180061515&Exemplar=1&LAN=DE A1 Farrell, Justine Rapp A1 Sands, Sean A1 Campbell, Colin L. YR 2022 JF Journal of advertising research / Advertising Research Foundation VO 62 IS 1 SP 35 OP 48 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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