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1 Ergebnisse
1
The role of faraway fans in sporting event sponsorship
, In:
Journal of advertising research / Advertising Research Foundation
why sponsor patronage is stronger among fans who travel far...
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, Russell
. (2022) 1 - p. 49-61
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The role of faraway fans in sporting event sponsorship</Title> : <SubTitle>why sponsor patronage is stronger among fans who travel far to events</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B180061526&Exemplar=1&LAN=DE A1 Scheinbaum, Angeline Close A1 Krishen, Anjala S. A1 Lacey, Russell YR 2022 JF Journal of advertising research / Advertising Research Foundation VO 62 IS 1 SP 49 OP 61 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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