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1 Ergebnisse
1
How to shape consumer reaction to corporate environmental c..
, In:
Journal of advertising research / Advertising Research Foundation
accentuating the negative to build trust can elicit favorab...
Pino, Giovanni
;
Nataraajan, Rajan
;
Viglia, Giampaolo
... (2022) 1 - p. 62-86
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How to shape consumer reaction to corporate environmental communications</Title> : <SubTitle>accentuating the negative to build trust can elicit favorable intentions and behaviors</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B180061544&Exemplar=1&LAN=DE A1 Pino, Giovanni A1 Nataraajan, Rajan A1 Viglia, Giampaolo A1 Peluso, Alessandro M. A1 Pichierri, Marco YR 2022 JF Journal of advertising research / Advertising Research Foundation VO 62 IS 1 SP 62 OP 86 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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