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Promoting consumer engagement through emotional branding an..
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series;Premier reference source
Bansal, Shubhi
;
Gupta, Monika
;
Jindal, Priya
, [2023]
Exemplar:
Zentrale:E02
a bwl 441.5/713
RT Book, Whole T1 <Title>Promoting consumer engagement through emotional branding and sensory marketing</Title> UL https://suche.suub.uni-bremen.de/peid=B181391306&Exemplar=1&LAN=DE A1 Bansal, Shubhi A1 Gupta, Monika A1 Jindal, Priya PB IGI Global PP Hershey, PA YR 2023 NO xviii, 298 Seiten : Diagramme, Illustrationen T3 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series T3 Premier reference source SN 9781668458976 SN 9781668458983 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=4187227229* CN E02: a bwl 441.5/713 SF ELIB - SuUB Bremen
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