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Essays on congruence theory in marketing
special focus on digital products and webstores Handel und Internationales Marketing, Retailing and International Marketing;Research
Rollin, Robér
, [2022]
Exemplar:
Zentrale:E02
a bwl 419/806
RT Dissertation/Thesis T1 <Title>Essays on congruence theory in marketing</Title> : <SubTitle>special focus on digital products and webstores</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B181602930&Exemplar=1&LAN=DE A1 Rollin, Robér PB Springer Gabler PP Wiesbaden YR 2022 NO xi, 168 Seiten ; 21 cm x 14.8 cm : Illustrationen T3 Handel und Internationales Marketing, Retailing and International Marketing T3 Research SN 9783658393632 SN 3658393637 SN 9783658393632 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=4191216422* CN E02: a bwl 419/806 SF ELIB - SuUB Bremen
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