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How influencers influence 

, In: The SAGE handbook of social media marketing / edited by Annmarie Hanlon and Tracy L.Tuten
conceptualizing the influencer map for marketing 
Freberg, Karen ; Smith, Brian G. ; Silva, Lauren. (2022)  - p. 233-243
Exemplar:  BB WiWi: 11a bwl 419 s/454