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Firm strategies for one-on-one exchanges with customers in ..:

, In: The SAGE handbook of social media marketing / edited by Annmarie Hanlon and Tracy L.Tuten
Hewett, Kelly ; Hoornaert, Steven ; Meire, Matthijs. (2022)  - p. 358-372
Exemplar:  BB WiWi: 11a bwl 419 s/454