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1 Ergebnisse
1
Managing creativity in the age of data-driven marketing com..
, In:
Journal of advertising research / Advertising Research Foundation
a model for agencies to improve their distribution and valu...
Kallevig, Annette
;
Ranfagni, Silvia
;
Ozuem, Wilson
... (2022) 4 - p. 301-320
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Managing creativity in the age of data-driven marketing communication</Title> : <SubTitle>a model for agencies to improve their distribution and valuation of creativity</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B183337025&Exemplar=1&LAN=DE A1 Kallevig, Annette A1 Ranfagni, Silvia A1 Ozuem, Wilson A1 Willis, Michelle A1 Rovai, Serena YR 2022 JF Journal of advertising research / Advertising Research Foundation VO 62 IS 4 SP 301 OP 320 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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