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1 Ergebnisse
1
Foreign versus local consumer culture positioning when ente..
, In:
Journal of advertising research / Advertising Research Foundation
synergies of anthropomorphic ads, ethnocentrism, and cultur...
Teng, Lefa
;
Foti, Lianne
;
Wang, Xinran
;
Wang, Xinyan
.. (2022) 4 - p. 336-352
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Foreign versus local consumer culture positioning when entering foreign markets</Title> : <SubTitle>synergies of anthropomorphic ads, ethnocentrism, and culture positioning on brand evaluations</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B183337116&Exemplar=1&LAN=DE A1 Teng, Lefa A1 Foti, Lianne A1 Wang, Xinran A1 Wang, Xinyan A1 Zhang, Mengmeng YR 2022 JF Journal of advertising research / Advertising Research Foundation VO 62 IS 4 SP 336 OP 352 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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