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Identity-Based Brand Management
Fundamentals—Strategy—Implementation—Controlling
Burmann, Christoph
;
Riley, Nicola-Maria
;
Halaszovich, Tilo F.
... - Second edition . , 2023
Link:
https://doi.org/10.1007/978-3-658-40189-4
RT Book, Whole T1 <Title>Identity-Based Brand Management</Title> : <SubTitle>Fundamentals—Strategy—Implementation—Controlling</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B183911387&Exemplar=1&LAN=DE A1 Burmann, Christoph A1 Riley, Nicola-Maria A1 Halaszovich, Tilo F. A1 Schade, Michael A1 Klein, Kristina A1 Piehler, Rico NO Second edition PB Springer Fachmedien Wiesbaden PP Wiesbaden YR 2023 NO 1 Online-Ressource(XI, 314 p. 119 illus., 111 illus. in color. Textbook for German language market.) SN 9783658401894 LK http://dx.doi.org/https://doi.org/10.1007/978-3-658-40189-4 DO https://doi.org/10.1007/978-3-658-40189-4 LK http://dx.doi.org/10.1007/978-3-658-40189-4 DO 10.1007/978-3-658-40189-4 LK http://https://doi.org/10.1007/978-3-658-40189-4 SF ELIB - SuUB Bremen
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