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Segment of one marketing and consumer behaviour 

, In: Enhancing customer engagement through location-based marketing / Amandeep Singh, Amit Mittal, Murat Unanoğlu
a study on best business practices 
Kaur, Jasneet ; Verma, Jyoti ; Chandel, Ajay. (2023)  - p. 138-159
Exemplar:  Zentrale:E02 a bwl 419/638