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1 Ergebnisse
1
The consumer INSIGHT framework
, In:
Kellogg on marketing / edited by Alexander Chernev, Philip Kotler
a hypothesis-driven approach to data analytics
Rucker, Derek D.
;
Labroo, Aparna A.
. (2023) - p. 367-385
Exemplar:
Zentrale:E02
a bwl 419/874(3)
RT Journal Article T1 <Title>The consumer INSIGHT framework</Title> : <SubTitle>a hypothesis-driven approach to data analytics</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B184702878&Exemplar=1&LAN=DE A1 Rucker, Derek D. A1 Labroo, Aparna A. YR 2023 JF Kellogg on marketing / edited by Alexander Chernev, Philip Kotler SP 367 OP 385 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=4251533151* CN E02: a bwl 419/874(3) SF ELIB - SuUB Bremen
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