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Advertising and promotion
an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
- Thirteenth edition . , [2024]
Exemplar:
Zentrale:E02
a bwl 430/248(13)
RT Book, Whole T1 <Title>Advertising and promotion</Title> : <SubTitle>an integrated marketing communications perspective</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B184805353&Exemplar=1&LAN=DE A1 Belch, George E. A1 Belch, Michael A. NO Thirteenth edition PB McGraw Hill LLC PP New York, NY YR 2024 NO 1 Band (verschiedene Seitenzählungen) : Illustrationen SN 9781266149061 SN 9781266854668 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=4341882678* CN E02: a bwl 430/248(13) SF ELIB - SuUB Bremen
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