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1 Ergebnisse
1
Effects of the variation of rhetorical ambiguity on adverti..
, In:
Marketing
mediating role of the mental imagery and moderating role of...
Mzoughi, Mohamed-Nabil
;
Chaieb, Safa
;
Garrouch, Karim
. (2023) 3 - p. 75-88
Exemplar:
Zentrale
;
RT Journal Article T1
Effects of the variation of rhetorical ambiguity on advertising persuasion
:
mediating role of the mental imagery and moderating role of the tolerance to ambiguity
UL https://suche.suub.uni-bremen.de/peid=B185971322&Exemplar=1&LAN=DE A1 Mzoughi, Mohamed-Nabil A1 Chaieb, Safa A1 Garrouch, Karim YR 2023 JF Marketing VO 45 IS 3 SP 75 OP 88 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12599828* CN E02: z bwl 419/490 CN Magazin Zs: fe 2490 CN ZS-Lesesaal: bwl 049 SF ELIB - SuUB Bremen
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