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Merkliste 
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CRM implementation 

, In: Management and marketing for improved retail competitiveness and performance / José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires
critical success factors 
Pissara, Carlos ; Gomes, Jorge ; Romão, Mário Batista. (2023)  - p. 67-92
Exemplar:  Zentrale:E02 a bwl 419 s/163