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An integrated view on social media marketing actions and th..:
, In:
Management and marketing for improved retail competitiveness and performance / José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires
Pereira, Inês
;
Barbosa, Belem
;
Vale, Vera Teixeira
. (2023) - p. 303-319
Exemplar:
Zentrale:E02
a bwl 419 s/163
RT Journal Article T1 <Title>An integrated view on social media marketing actions and their expected impacts on consumer behavior</Title> UL https://suche.suub.uni-bremen.de/peid=B186050240&Exemplar=1&LAN=DE A1 Pereira, Inês A1 Barbosa, Belem A1 Vale, Vera Teixeira YR 2023 JF Management and marketing for improved retail competitiveness and performance / José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires SP 303 OP 319 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=428251115X* CN E02: a bwl 419 s/163 SF ELIB - SuUB Bremen
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