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Deconstructing the role of consumer engagement within socia..:
, In:
Management and marketing for improved retail competitiveness and performance / José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires
Kumar, Anaya
;
Shirish, Anuragini
. (2023) - p. 320-340
Exemplar:
Zentrale:E02
a bwl 419 s/163
RT Journal Article T1 <Title>Deconstructing the role of consumer engagement within social media</Title> UL https://suche.suub.uni-bremen.de/peid=B186050247&Exemplar=1&LAN=DE A1 Kumar, Anaya A1 Shirish, Anuragini YR 2023 JF Management and marketing for improved retail competitiveness and performance / José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires SP 320 OP 340 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=428251115X* CN E02: a bwl 419 s/163 SF ELIB - SuUB Bremen
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