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1 Ergebnisse
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Customer-Dominant Logic
Kundendominantes Management als neue Zielgröße im Relation...
Bruhn, Manfred
;
Saleschus, Maxim
;
Hadwich, Karsten
, 2024
Link:
https://doi.org/10.1007/978-3-658-43326-0
RT Book, Whole T1 <Title>Customer-Dominant Logic</Title> : <SubTitle>Kundendominantes Management als neue Zielgröße im Relationship Marketing</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B188376837&Exemplar=1&LAN=DE A1 Bruhn, Manfred A1 Saleschus, Maxim A1 Hadwich, Karsten PB Springer Fachmedien Wiesbaden PP Wiesbaden YR 2024 NO 1 Online-Ressource(XVIII, 468 S. 95 Abb., 92 Abb. in Farbe.) SN 9783658433260 LK http://dx.doi.org/https://doi.org/10.1007/978-3-658-43326-0 DO https://doi.org/10.1007/978-3-658-43326-0 LK http://dx.doi.org/10.1007/978-3-658-43326-0 DO 10.1007/978-3-658-43326-0 LK http://https://doi.org/10.1007/978-3-658-43326-0 SF ELIB - SuUB Bremen
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