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Evaluating advertising
a bibliography of the communications process
Lipstein, Benjamin
, 1978
Exemplar:
Zentrale:Magazin
02.g.5765
RT Book, Whole T1 <Title>Evaluating advertising</Title> : <SubTitle>a bibliography of the communications process</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B19723063&Exemplar=1&LAN=DE A1 Lipstein, Benjamin PB Advertising Research Foundation PP New York, NY YR 1978 NO XXXV, 362 S LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=18386985* CN Magazin: 02.g.5765 SF ELIB - SuUB Bremen
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