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Effectiveness of multiple request strategies 

, In: Journal of marketing research / American Marketing Association
a synthesis of research results 
Fern, Edward F. ; Monroe, Kent B. ; Avila, Ramon A.. (1986)  2 - p. 144-152
Exemplar:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085