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Effects of a television and radio advertising ban 

, In: Journal of marketing / American Marketing Association
a study of the cigarette industry 
Holak, Susan L. ; Reddy, Srinivas K.. (1986)  4 - p. 219-227
Exemplar:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922