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1 Ergebnisse
1
A structural equations analysis of the impact of price prom..:
, In:
Journal of marketing research / American Marketing Association
Walters, Rockney G.
;
MacKenzie, Scott B.
. (1988) 1 - p. 51-63
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>A structural equations analysis of the impact of price promotions on store performance</Title> UL https://suche.suub.uni-bremen.de/peid=B25922659&Exemplar=1&LAN=DE A1 Walters, Rockney G. A1 MacKenzie, Scott B. YR 1988 JF Journal of marketing research / American Marketing Association VO 25 IS 1 SP 51 OP 63 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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