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1 Ergebnisse
1
Modelling the effects of advertising
, In:
Journal of the Market Research Society
some methodological issues
Hooley, Graham J.
;
Wigodsky, P.
;
Wilson, Nicholas
. (1988) 1 - p. 45-58
Exemplar:
Zentrale:Magazin Zs
fe 1240
RT Journal Article T1 <Title>Modelling the effects of advertising</Title> : <SubTitle>some methodological issues</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B25929640&Exemplar=1&LAN=DE A1 Hooley, Graham J. A1 Wigodsky, P. A1 Wilson, Nicholas YR 1988 JF Journal of the Market Research Society VO 30 IS 1 SP 45 OP 58 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12581708* CN Magazin Zs: fe 1240 SF ELIB - SuUB Bremen
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