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1 Ergebnisse
1
Assessing trade show functions and performance
, In:
Journal of marketing / American Marketing Association
an exploratory study
Kerin, Roger A.
;
Cron, William L.
. (1987) 3 - p. 87-94
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Assessing trade show functions and performance</Title> : <SubTitle>an exploratory study</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B25931456&Exemplar=1&LAN=DE A1 Kerin, Roger A. A1 Cron, William L. YR 1987 JF Journal of marketing / American Marketing Association VO 51 IS 3 SP 87 OP 94 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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