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1 Ergebnisse
1
New product diffusion models in marketing
, In:
Journal of marketing / American Marketing Association
a review and directions for research
Mahajan, Vijay
;
Muller, Eitan
;
Bass, Frank M.
. (1990) 1 - p. 1-26
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>New product diffusion models in marketing</Title> : <SubTitle>a review and directions for research</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B25960665&Exemplar=1&LAN=DE A1 Mahajan, Vijay A1 Muller, Eitan A1 Bass, Frank M. YR 1990 NO : Graph. Darst JF Journal of marketing / American Marketing Association VO 54 IS 1 SP 1 OP 26 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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