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1 Ergebnisse
1
Scale and scope effects on advertising agency costs:
, In:
Marketing science
Silk, Alvin J.
;
Berndt, Ernst R.
. (1993) 1 - p. 53-72
Exemplar:
Zentrale:
z bwl 419 ja/92;
Zentrale:Magazin Zs
fe 4692
RT Journal Article T1 <Title>Scale and scope effects on advertising agency costs</Title> UL https://suche.suub.uni-bremen.de/peid=B26031234&Exemplar=1&LAN=DE A1 Silk, Alvin J. A1 Berndt, Ernst R. YR 1993 NO : Graph. Darst JF Marketing science VO 12 IS 1 SP 53 OP 72 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12601419* CN Zentrale: z bwl 419 ja/92 CN Magazin Zs: fe 4692 SF ELIB - SuUB Bremen
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