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1 Ergebnisse
1
Patronage and loyalty strategies: understanding the behavio..:
, In:
Relationship marketing / Thorsten Hennig-Thurau; Ursula Hansen eds.
Morgan, Robert M.
;
Crutchfield, Tammy N.
;
Lacey, Russell
. (2000) - p. 71-87
Exemplar:
BB WiWi
: 11a bwl 458/891
RT Journal Article T1 <Title>Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of customer retention programs</Title> UL https://suche.suub.uni-bremen.de/peid=B31137911&Exemplar=1&LAN=DE A1 Morgan, Robert M. A1 Crutchfield, Tammy N. A1 Lacey, Russell YR 2000 JF Relationship marketing / Thorsten Hennig-Thurau; Ursula Hansen eds. SP 71 OP 87 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=39227743* CN BB WiWi: 11a bwl 458/891 SF ELIB - SuUB Bremen
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