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Valuing, analyzing, and managing the marketing function usi..:

, In: Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University; Dawn Iacobucci, editor
Blattberg, Robert C. ; Thomas, Jacquelyn S.. (2001)  - p. 302-319
Exemplar:  TB Nautik 19/3 Iac 8(2001)