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The successful selling organization:

, In: Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University; Dawn Iacobucci, editor
Zoltners, Andris A. ; Sinha, Prabhakant K. ; Zoltners, Greg A.. (2001)  - p. 366-385
Exemplar:  TB Nautik 19/3 Iac 8(2001)