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A bias in the prediction of tastes:

, In: Choices, values, and frames / Russell Sage Foundation. Ed. by Daniel Kahneman; Amos Tversky
Loewenstein, George ; Adler, Daniel. (2002)  - p. 726-734
Exemplar:  SOCIUM: 05.01.1 0882bb112016; BB WiWi: 11a vwl 070.5/986