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Marketing management
a strategic, decision-making approach McGraw-Hill/Irwin series in marketing
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
. - 5. ed . , c2005
Exemplar:
Zentrale:E02
a bwl 419 eb/794(5);
Zentrale:E02
a bwl 419 eb/794(5)a
RT Book, Whole NO Marketing management : a strategic, decision-making approach. T1 <Title>Marketing management</Title> : <SubTitle>a strategic, decision-making approach</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B37159894&Exemplar=1&LAN=DE A1 Mullins, John W. A1 Walker, Orville C. A1 Boyd, Harper W. A1 Larréché, Jean-Claude NO 5. ed PB McGraw-Hill/Irwin PP Boston, Mass. [u.a.] YR 2005 NO XXIV, 520 S ; 26 cm : graph. Darst T3 McGraw-Hill/Irwin series in marketing SN 0072863706 SN 9780072863703 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=65413894* CN E02: a bwl 419 eb/794(5) CN E02: a bwl 419 eb/794(5)a SF ELIB - SuUB Bremen
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